Project information

Analog is a creative statement, a personal project led by the ERSO creative team to explore the car as material and movement, to rediscover that raw sensation that launched us into this career. The film dives into driving in its purest form, where sensations, focus, and adrenaline blend to create a total experience. A creative and technical experimentation that conveys the freedom and intensity of a pleasure both simple and radical.

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With a small crew, we traveled through the French and Italian Alps to the Côte d'Azur coastline, from Monaco to winding mountain roads. Every turn, every acceleration, every moment of silence before the engine's roar — captured with an obsession for detail. We also worked in the studio, exploring an environment stripped of décor to sculpt our vision. This film is as much a road trip as an audiovisual laboratory.

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The technical ambition matched the creative ambition. We used a U-Crane, a 6-meter-long crane mounted on a 550-horsepower SUV prepared for stunt work, enabling camera movements in 6 dimensions, offering fluidity and camera freedom rarely accessible. These technical choices were meticulously calculated — they serve the purpose, amplify the sensation of movement, create that total immersion that defines the film. Analog demonstrates our capabilities in automotive, motorcycle, and bicycle production, proving that we don't just film vehicles, we tell the story of what they make you feel.

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This project was born from a shared passion within the agency. We wanted to recapture that primal sensation, the one that drives us to create, to experiment, to push technical boundaries in service of emotion. Analog is an internal manifesto turned film, a free exploration without commercial constraints, where every decision was driven by instinct and desire. And that freedom shows in every frame.

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Now, we're eager to implement this visual vocabulary, this technical approach, and this sensibility into our future campaigns. Analog isn't an ending — it's a promise of what we can bring to our clients when creativity and technical mastery meet.