THÉOBROMA
Campagne cosmétique
THÉOBROMA — Beauty campaign
Project information
Théobroma isn't just a cosmetics brand. It's a sensory invitation, a celebration of cacao and the living. Our video campaign explores the presence of products through pure sensations: the movements of water, subtle touches, light dancing between colors and shadows.
We built a visual universe where every image breathes authenticity. Skin shivering at first contact. Goosebumps. The first touch of a new texture. Elasticity restored, softness revealed. These intimate micro-moments become instances of grace, captured with an obsessive attention to detail.
Our approach is rooted in exploring textures: the folds of skin, fabric, body. A close gaze to unveil hidden details, a distant one to marvel at immensity. The textures of cacao creams converse with those of natural materials. The scent of chocolate can almost be sensed. The "dancing light" playing on freckles at sunset becomes an aesthetic signature.
The visual direction refuses the coldness of traditional advertising codes. No clinical demonstrations, no aggressive before-and-after. Just bodies living, skin breathing, materials touching. The product is never isolated but always in relationship with the environment, with life.
We developed a complete ecosystem of video deliverables: a film in horizontal and vertical formats, four reels for social media, and around twenty product videos for the website. Each format retains the campaign's visual DNA while meeting specific distribution objectives.
Credits
Production:
Producer:
Director:
Mariya Korostelyova
Director of photography:
Models:
Photographer:
Digitech:
Electrician:
Hair and make-up:
Melissa Lari
Editor:
Gear: