Project information

Memory isn't a thing of the past. It's alive, floating, present. Orbe de Mémoire transforms this reminiscence into fragrance, into a sensory experience that transcends time and space. This photo and video campaign celebrates four unique scents — Enlace-moi, Farniente, Éclat de rire, and Dans tes yeux — designed to capture the essence of universal moments, those precious instants that define us.

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For this independent French eco-responsible brand, we developed an optimized and creative production approach. In a single day of shooting, we produced photo and video simultaneously, creating a complete ecosystem of content for social media and web. The goal: to offer the best possible investment while preserving the brand's authenticity and poetry. A brand film, 4 reels dedicated to each fragrance, and over 80 still life and lifestyle photographs — every deliverable designed to tell a story, evoke an emotion.

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Our artistic direction drew from Orbe de Mémoire's manifesto: the orb as a perfect sphere, a symbol of eternity that encompasses what is precious. We visually translated this idea of timeless memory bubbles, of intimate connections with our reminiscences. No artificial staging, just moments captured with softness — a comforting embrace for Enlace-moi, the lightness of a sunny afternoon for Farniente, the spontaneity of shared laughter for Éclat de rire, the intensity of a gaze for Dans tes yeux.

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Every image, every sequence explores the universality of emotions. Orbe de Mémoire fragrances are unisex, healthy, made in France with a strong ecological consciousness. Our campaign had to reflect these values: authenticity, accessibility, sensitivity. We avoided ostentatious luxury to favor intimacy, naturalness, what truly connects human beings to one another.

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Smell is our most developed sense, the one that anchors memories most deeply. Our work doesn't just tell product stories — it tells of this power of reminiscence, this ability of a fragrance to instantly bring you back to a moment, a person, an emotion. Orbe de Mémoire makes our memories eternal. We simply gave that promise a visual form.